Derrick Rose Might Get A Lifetime Endorsement Deal From Adidas Worth $250 Million

Fresh off signing a five-year contract extension with the Bulls worth nearly $95
million, Derrick Rose is said to be closing in on another lucrative deal. One
industry source insisted to ESPN.com this week that Rose’s new shoe deal with
adidas will easily crack nine figures and could legitimately approach the $250
million range — as in $25 million annually over a 10-year span — in what is
known in the shoe game as a “lifetime” deal. Rose, as it was explained to me, is
adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells
LeBron James there.Full Story: ESPN


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