12/15/11

Behind the Scenes: the Art of Celebration Commercial



Diddy has taken a page out of Frank Sinatra and formed a new Rat Pack for his Luck Be A Lady ad campaign for Ciroc. Watch a small behind the scenes clip of the new ad that features Diddy, Frank Vincent, Michael K. Williams, Aaron Paul & more:
“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign.The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CĂŽROC; a brand that has become synonymous with celebratory occasions.”
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