4/19/11

Campaign: “Redefine the Color of Beauty”

As a part of a new campaign to “redefine the color of beauty” beauty brand Carol’s Daughter chose three light skinned women, model Selita Ebanks, Beyonce’s sister, Solange Knowles, and Puffy’s concubine, Cassie, to be their new spokeswomen. Is anyone surprised?




Selita Ebanks explains that the starlets were chosen for the texture of their hair, rather than for the hue of their skin: “Carol’s Daughter doesn’t have just one direct demographic,” she said. “Solange’s hair is a different texture than mine; so is Cassie’s. Our skin and body types are different. Today, people are blended, and I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”



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