Video: Diddy and Ciroc Introduce New “Luck Be A Lady” Ad Campaign

Diddy and Ciroc Vodka introduced a new ad campaign today called Luck Be A Lady. A fresh and innovative campaign for the vodka, the new video reminds us why Ciroc is currently the top drink of choice amongst many individuals. Directed by Anthony Mandler, we are taken on a special journey throughout Vegas with Diddy and his modern day Rat Pack, showing us adventures within Sin City to Frank Sinatra‘s Luck Be A Lady.

“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Combs. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC; a brand that has become synonymous with celebratory occasions.”
The ad features model Eva Pigford, Chad Michael Murray of One Tree Hill, Michael K. Williams of Boardwalk Empire, and many more names of young Hollywood. Hopefully “Luck” is a Civil lady as well.

Posted in: Diddy